Social media has become an indispensable business tool for staying connected with your current customers and prospective clients. However, with so many companies jumping on the social media bandwagon, there is a risk that you could be missing out on new customers and potential job applicants. You must have a strategy in place to manage and monitor your social media accounts. This will help you to ensure that your business is compliant with all the various regulations that apply to your sector. Here is a list of tips to ensure business social media compliance:
Create a clear social media policy
Whether you have a social media policy or not is up to debate. However, most experts will agree that it is important to have a social media policy in place. A social media policy can help you to outline specific guidelines and etiquette for your team members on the various social media channels. This will help to ensure that nobody on your team shares anything that could negatively impact your reputation or cause any issues with the authorities. A social media policy can also be used to help manage your social media accounts. When your social media team reports any inappropriate content to you, you can refer to the policy to help clarify your decision-making process.
Use a recognized social media monitoring tool
You should try to make sure that any social media monitoring tool you choose is recognized by the authorities and has been tested for compliance. Many different tools are available on the market. However, the best solution is to choose a software-as-a-service option. This is because it makes it very easy for you to expand and contract your social media monitoring as your needs change over time.
Don’t share confidential or personal information
Social media channels are designed to help you to build a personal relationship with your customers. However, you should still be careful not to share any confidential or personal information on the channels. When you share information on social media, the information is public. This means that anybody can view it, even if they don’t follow you or are not interested in your business. You should therefore think twice before sharing any information (even if it seems harmless) that could be seen as confidential or personal. You should also avoid sharing personal information about your employees, as this could put them at risk of negative publicity.
Encourage good behavior
Social media is a great way for your team members to interact with each other and customers. It can be an extremely beneficial tool for customer support. However, you should also look to encourage positive behavior. You should think carefully about how you use language on social media. You should always try to be respectful and friendly. This will help to establish a positive relationship with your customers and help you to build a stronger business.
Remove inappropriate content
As mentioned above, social media is designed to help you build connections with your customers. However, you should also look to use the channels to send out your company announcements and news. When sharing such content, you should make sure that it breaches no-spam and other regulations. If you post company announcements on social media without following these guidelines, your posts will breach the regulations around spam.
Help train good behaviour
If you’ve read this far, you’re probably wondering what we have to do to encourage good behaviour in our kids.
The answer is to help your kids learn to reinforce positive behaviour.
This means that you shouldn’t just tell your kids, ‘don’t do that.’ Instead, help them see what good behaviour looks like, and how that behaviour can reinforce its existence.
For example, if your kid is being respectful, offer them a high-five and tell them how awesome they are. Ask them what they can do next time to earn another one.
Kids want to feel appreciated and loved. They want to know that what they’re doing makes a difference. And they want to know that they’re shaping the person they’re going to be.
Let your kids help train good behaviour
While you don’t want to do everything for your kids, you also don’t want to micromanage them.
That means that while you do have goals and expectations for your kids, you also want to let them learn as they go.
And, to make it clear what you expect and reinforce good behaviour, you should make it part of their responsibilities.
So, if your kid knows that they need to do chores or help with housework, let them be the ones who decide when they need to start and what they need to do.
Use games and rewards
Rewarding good behaviour is a big part of positive reinforcement.
Your reward doesn’t just have to be ‘you get a treat.’ It can be anything that helps reinforce the behaviour you want to see more of.
When they help out around the house, let them pick what movie to watch.
When your child picks up their books and does their homework, make it their turn to choose what video game they want to play.
Rewards can be small or large, but the point is that they’re meaningful and they help reinforce the good behaviour you want to see more of.
Bottom line
Encouraging good behaviour in your kids is just a way of using positive reinforcement.
That means that, instead of taking away privileges or hitting your kids when they misbehave, you reinforce good behaviour by doing things like letting them pick what movie to watch when they do their homework, or giving them extra time on the computer when they help out with their chores.
Conclusion
Social media channels are a great way for companies to stay connected with their customers. However, it is important to be aware of the various regulations that apply to the sector. You should create a clear social media policy, use a recognized social media monitoring tool and don’t share confidential or personal information on the channels. These three tips will help you to ensure business social media compliance.