In today’s digital world, brand recognition is more important than ever. Changes in technology and the digital world have not only forced companies to adjust their strategies but also their brand development.
That’s why rebrands are so necessary for any business. However, not all rebrands are created equal. In order to ensure that your new social media identity is a success, you need to take into account the following points.
If you are a company, you need to:
– Make sure that the new username and symbol don’t confuse your brand’s followers.
– Check what hashtags are relevant to your objective.
If you are a brand, you need to:
– Make sure that your new username and symbol don’t confuse your brand’s followers.
– Check what hashtags are relevant to your objective.
What is a Branding Strategy?
A branding strategy is a series of actions you will take in order to establish yourself as the market leader in your industry. It is vital to your company’s success to have a strategy that will ensure that your brand is well recognized and remembered by your target audience.
A good branding strategy starts with an analysis of your brand’s DNA. What problem does your brand solve, and how does it do so? In order to develop a compelling brand story, it is important to understand your brand’s DNA. By identifying your brand’s core values, you enable yourself to create a story that encapsulates your brand’s DNA.
How to Successfully Rebrand on Social Media
There are many ways to rebrand on social media. The most common approach is to simply change the name. A popular example of this is Disney. By changing the name to Disneys, the brand’s followers would be more likely to recognize it.
Another popular way to rebrand on social media is to use a visual brand asset. This can range from a powerful logo to a creative icon that represents your brand.
Take a step back and think about your brand’s DNA
To fully capture the attention of your target audience, it is essential to understand your brand’s DNA. This enables you to create a powerful brand story that will help your brand be recognized and remembered by your followers.
In order to fully capture the attention of your target audience, it is essential to understand your brand’s DNA. This enables you to create a powerful brand story that will help your brand be recognized and remembered by your followers.
Identify your problem set and goal
ija79 has a great guide on how to identify your problem set and goal. After identifying your problem set and goal, it’s time to assign responsibility for different elements of your brand’s strategy.
For example, if your problem set is to get more sales and you want to increase your chances of success, you can increase your brand’s awareness through content marketing. If your goal is to acquire new customers, you can increase your chances of conversion through sales offers and discounts.
Assign responsibility for different elements of the strategy
For example, if you want to change your brand’s name, you need to decide which decision would be the most impactful. By assigning responsibility for different elements of your brand’s strategy, you ensure that each decision is crucial to the success of your brand.
Change your mindset and adopt a growth mindset
We are all more likely to follow and engage with brands that have a growth mindset. By changing your mindset and adopting a growth mindset, you open yourself up to new opportunities and challenges.
For example, if your brand is a hair product, you can choose to downplay the idea of a “hair care product” and present it as an everyday necessity. This is a more engaging brand story since it centers on the product and its benefits, instead of the negative connotations associated with it.
Avoid making changes to your logo
A badly designed logo can be a deal breaker for your new brand. It can also affect the trust that your followers have in your brand. Make sure that the logo you choose properly represents your brand’s objectives and values.
Determine why your brand is shifting its identity and change that
If your brand has always used a certain logo, it’s likely that the new logo is less eye-catching and meaningful to your brand’s followers. This is a cause for concern, because it might be a sign of poor leadership and communication skills among your executives. It’s always better to make a dramatic and surprising change to your logo than to keep using a boring old logo.
If you want to rebrand but don’t know how, our team at Brandiagamers can help. We can help you create a strategic branding plan and help you evaluate the viability of different ideas. If a new logo isn’t a consideration, we can also help you determine why your brand is shifting its identity and then work towards making those reasons visible.
Show, don’t just tell
Even if you know the reasons why your brand is shifting its identity, it’s better to keep it a secret for now. You don’t want to jinx yourself by revealing your new identity too soon. Let your new identity build anticipation and curiosity among your followers. Be patient, and your new account(s) will surely be popular.
Conclusion
In a world where brands are more important than ever, rebrands are essential for business. They allow brands to remain relevant while retaining their core values and designs.
So, in order to become a successful rebrand, you need to:
– Make sure that the new username and symbol don’t confuse your brand’s followers.
– Check what hashtags are relevant to your objective.
– Make sure that your new account(s) are following relevant accounts.
We hope that, reading this article, you now have a better understanding of how to successfully rebrand on social media.